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The new residents of Norris Green had to wait several years for local shops to be built. This created many problems for the estate as people had to travel to other districts to do their shopping. Due to this, many people began selling things like groceries, alcohol and cigarettes from their houses and at one time it was estimated that there were 150 illegal shops operating on the estate.* On the tenancy agreement it read: No part of the dwelling house will be allowed to be used for the sale of goods** Tenants found using their homes to sell goods were given warning and if they continued to trade they would be evicted evicted from their home. Even when shops were finally built on the estate, the number and type of shops were rigidly controlled by the housing committee. Fish and chip shops were banned until the late 1930's and, despite endless petitions from tenants, pubs were excluded from the estate.***
*The problems of population
and education in the new estates, with special reference to Norris Green.
N. Williams. M.A., University of Liverpool, (1937)
**City of Liverpool Housing Committee, Conditions of Tenancy
***The Suburbanisation of the working-class population of Liverpool between
the wars. Madeline McKenna. Social History, vol.16, 2 (May 1991)
Broadway
is the main shopping centre for the Norris Green estate and was opened in
1929. Broadway is not only the name of the road where the main body of shops
are, it is also the name that the rest of the shopping area is known as.
The main parade of shops on Broadway (on the left hand side if you are heading
in the direction of Broad Lane) is a crescent of twenty five shops interspersed
with five gable roofed shops that protrude out onto the pavement. They are
described by Pevsner in his Architectural Guide to Liverpool as "two-storeyed,
on a curve, and punctuated with gables. Poor detail of the shopping canopy."
The parade is a little shabby these days and many of the flats above are now unoccupied, but they do posses a certain charm. True, they are not as grandiose as the Victorian and Edwardian shopping parades of the city centre, but they should not be ignored. They should be seen as an important part of Liverpool's 20th century suburban development heritage. Regeneration for the shops would be great, though at the moment, a new coat of paint and fixed gutters would do. On the opposite side to the main parade, stands Broadway Hall (now Valentinos Bar), the Regal Cinema (now a Mecca Bingo Hall) and some more shops. Beyond the Lloyds bank, there is a newly built car park and a row of shops built further back from the road. There was once a row of maisonettes on this site, however, they were demolished to provide more parking in the hope of alleviating the traffic congestion caused by parked cars on the road. At the bottom of Broadway is Broad Lane, where there is a Co-operative supermarket and the new Broadway Market. The original market burned down in the mid 1980's. The flames not only consumed the market but also neighbouring launderette and small Tesco's supermarket. The market was eventually rebuilt years later, but it never seems to be as busy as the old one. Part of it is now used as a community drop-in centre. Broadway continues to be a busy shopping area, however, it has suffered over the years. The number of shops remain as high as ever, however, the variety of shops is somewhat limited. Shops closing down on Broadway nearly always appear to be replaced by charity shops, off licences, betting shops and discount stores. With the exception of Boots the Chemist (which has been in Broadway since the shops opened), there are not many other recognisable high street shops on the road. This decline in variety of shops is largely due to the influx of gaint superstores and retail parks. Competition for Broadway is provided by the nearby Asda/ Wallmart, located at Richard Kelly Drive, Walton. |
Click on image to enlarge:
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Broadway,
August 2006
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| Shops on Muirhead Avenue in 1930 and 2002. In 1930, the parade consisted of fruit and veg shop, a newsagents, bakers shop (Sayers), hardware shop and a butchers. In 2002 the shops are an off-licence, newsagents, empty shop, a book makers and a chip shop. The flat above the chip shop appears to be the only one occupied, sadly the rest are boarded up. | |
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